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There’s an Abundance of Gray Haired Experts & Bean Counters
Our target clients described the world of consulting as one where
twenty percent make eight percent of the revenue and other than the big
traditional firms, a very fragmented category.
There is an extremely low barrier to enter the fray. It is about the
height of a well worn speed bump. The investment in a phone, some
experience in your category and a client (friend) or two who deems you
worthy of dishing out some advice is about all it takes. Gray hair
seems to be a trust builder to a certain extent.
So, you have lots of mom and pops and a ton of people in job or
career transition that wear the moniker of consultant. It’s one of the
best employed while unemployed jobs in the world. You basically hire
and work for yourself as long as need be.
The other thing our prospective clients told us is that consultants,
by in large, are so systems and process oriented that interpersonal
skill sets are often lacking. For the most part, consultants are
described as number crunchers (a.k.a. bean counters) who are high on
gathering information, but not always able to get into the minds,
hearts and souls of the senior level management and guide them on what
to do with it.
No More Evangelic Revivalists, Please!
Then, there is the breed of consultants that our prospective clients labeled as “evangelic revivalist”. The
tent goes up. The sinners enter, pay their dues and are duly saved and
healed. The evangelists fold their tents in the dark of night and the
“healed” return to their old afflicted ways of old. Only the sound of
the offering being counted can be heard.
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Oh Yeah … Lighten Up a Little.
Leaders expressed the need for consultants with a sense of humor. We
all laugh as much as we cry. It can be difficult to see human beings
behind all the suits and over starched shirts.
So, we listened! When Catch Your Limit suits up to live our brand,
there is no need for starch. In fact, for the guys in the firm, ties
constrict the flow of blood to the brain and “big boy shoes” do nothing
but slow you down in your race to stay ahead of the fast companies of
this world.
We come wearing a smile and maintain a can-do attitude of playfulness
and joy. We are inspirational, strategic and hot. That’s right … the
energy we bring to the people and the places we visit is contagious.
While building a firm and brand based on consistently delivering what
our clients want and need, we’ve discovered what we are best in the
world at. It’s energizing, focusing and coaching smart, creative,
willing and committed leaders in organizations of all sizes and shapes
to make positive change.
We are passionate about guiding our clients in the pursuit to catch
their limit. And, this simple focus is driving our economic engine.
It’s helping us catch our limit, too.
It’s a good old fashioned win-win. Isn’t life grand when you’re having fun!
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