• Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
  • Catch Your Limit
CODcast with David Rendall E-mail
David Rendall

Turn up the volume, sit back and listen as this month’s CODcast (Creativity On Demand) features David Rendall, author of Freak Factor.  

David Rendall started working as a paper boy when he was eleven years old. Since then he has been a stock boy, lawn boy, painter, janitor, tutor, resident assistant, job coach, supervisor, nonprofit manager and senior executive.

He is currently an international speaker, author, consultant and entrepreneur. In 2004 he founded Rendall & Associates, a consulting firm that specializes in leadership development and strategic planning for businesses and nonprofits. He has served people and organizations throughout the United States, Canada, Australia and the United Kingdom.

He is also Assistant Professor of Business at Mount Olive College where he was nominated for Teacher of the Year in 2006 and he teaches graduate and undergraduate courses in management, leadership, strategy and organizational change for the University of Phoenix and Keller Graduate School of Management.

Prior to becoming a professor and consultant, he developed and managed nonprofit enterprises that provided employment for people with disabilities. He has more than fifteen years of experience leading people and organizations.

He earned a doctor of management degree in organizational leadership from the University of Phoenix. He also has undergraduate and graduate degrees in psychology.

"My experience as an individual, consultant, parent and leader indicates that efforts to fix weaknesses are ineffective. Furthermore, I believe that the goal of being well-rounded is both undesirable and impossible to attain.

These examples from David’s life illustrate the three primary lessons for the Freak Factor.

  1. There is nothing wrong with you. Weaknesses are important clues to your strengths.
  2. You find success when you find the right fit. You need to match your unique characteristics to situations that reward those qualities.
  3. Your weaknesses make you different. They make you a freak and it’s good to be a freak.”
free Freak Factor e-book.