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World Famous Creative Strategy
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"Once we rid ourselves of traditional thinking we can get on with creating the future." James Bertrand
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Bittersweet
For months, the FSU Arrowhead Advertising Team has been building a campaign for the 2010 NSAC client, State Farm Insurance. There's been tears, sweat, relationship break-ups, sleep deprivation and laughs. This has been one of the most stressful and challenging moments of my college career, but it has also been the best. Everyone on the team is so talented and passionate about advertising--they've all inspired me to push the limit and do more than I ever expected of myself. Each and every person on this team has been such a privilege to work with and I will truly miss them.
On Friday, April 30th, Arrowhead drove to Tampa to compete in the annual NSAC competition. University of Miami definitely brought it to the table, making it that much more nerve-wracking. Luckily for FSU, our never-ending nights in the Ad Lab paid off! I am proud to announce that FSU won the following awards:
+ 1st Place at Districts + Best Research + Best Strategy + Best Creative + Best Q & A
I'd like to recognize and congratulate all of the Arrowhead members for being such amazing people. We will miss our seniors so much (in bold)! You've meant more to this team then you realize. A special thanks to:
+ Jonny Arcila + Emily Asqueri + Nicole Brooker + Arielle Calderon + Courtney Connell + Maria Correa + Jesse Damiani + Danielle Delph + Michela Fleury + Alysse Goodwiller + Courtney Griffin + Christina Morgan + Gala Pazos + Sydney Perlman + Alexis Perricone + Jordan Rich
I love you all so much and I look forward to hearing about your future successes!
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Can I just say...
I am going to miss this class so much.I loved every second of it. EVRY SINGLE SECOND
goodbye CSI. You've change my life.
-Matthew Michael Ramage 
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Need a good laugh?
Hey everyone!
Congrats on being done! I just wanted to share this website I stumbled upon today. It's 30 hilarious print ads...I got a good laugh and think you would too! Check it out to take a break from finals :)
http://www.stumbleupon.com/su/1kNqTz/spyrestudios.com/hilarious-print-ads/
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The Future Looks Bright according to Lynnette
Hi CSI! I hope that you all have taken a few deep breaths, gotten some rest and celebrated after doing an awesome job this semester. We are all so proud of you! I wanted you to know that Lynnette blogged about you - you inspired her ... take a look:
http://blog.mindspotinc.com
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5 Annoying Comments Your Mom Makes
"Where did you buy that shirt?"
This most likely means: "That top isn't flattering ? I wish you'd wear something else." "She's softening a negative point with vague phrasing," explains Tannen. But there's something deeper she probably won't own up to: When she homes in on your looks, your mom is also thinking about herself. "She assumes your appearance is a reflection on her," says Tannen, "so she wants to help you become someone she's happy with." Tell her you know she has great advice, but you have to express your own style.
"Are you really that hungry?"
Four words: Put down the doughnut. Okay, this one's pretty obvious. "Unless she harps on your diet, this comment slipped out before she could censor it," explains Tannen. Her maternal instincts kicked in, and she's watching out for you. Let her know that while you know she has your well-being in mind, these statements make you uncomfortable.
"It's nothing. I don't want to bother you."
Your mom craves attention?but doesn't want to ask for it. She's used to being the caretaker, so swapping places can be awkward for her, Tannen explains. To strengthen your bond, focus on her now, and follow up later. "This will show her that she can trust you to pick up on all of her hints," says Tannen.
"Marsha's daughter got into grad school."
"Your mom hopes when you hear of your peers' progress, you'll be inspired," observes Tannen. But she's also in a compare-athon. "She likes to brag too," says Tannen. So give her updates. If her friend's daughter got into grad school, mention your recent kudos at work.
"He's fun, but do you ever see him settling down?"
Your mom thinks your bartender boyfriend is nice but not husband material. "This is awkward," says Tannen. "You're both adults." But still, she can't exactly talk to you like a friend and say "Dump him." Also, "your mom is of a different generation," says Tannen. She assumes that you're hoping he's marriage-worthy. Reassure her that you're having a good time but aren't going to elope with him to Vegas.
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The eagle has landed.
So it's 4:25 am and I am still working on this project. It's been a very difficult road, but I have faith that our team will pull through tomorrow. I wish everyone the best of luck and I know you will all have amazing campaigns!
By the way, due to the conflicting schedule of the Creative party, you will not be able to see ad team present. However, if you're interested you may want to consider going Thursday morning or afternoon during one of Solomon's classes (9:30 am or 12:30 pm). He's already done teaching, so you may be able to just sit and watch. If you're interested in Arrowhead, it would be a great thing for you to see our wonderful presenters!
Good luck to all and have a great summer!
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Midnight Thirty.
Yet another midnight thirty at the stadium. Tomorrow is the day. I'm excited, nervous, happy, freaked out, sick to my stomach, and anxious. We have spent HOURS in this stadium, spoken to the police twice, and gotten screamed at by some bitter hospitality lady. Though this project has completely consumed my last month in Tallahassee, I have enjoyed every grueling minute. My group has worked as a well oiled machine, each person excelling at their function perfectly. Despite the plethora of personalities (most clashing) we have, we have worked well together, getting everything that needed to be done, done, and still having time for random leather fringed jacket photo shoots. No matter what grade we get, or if we win, we all know that we went above and beyond and created a kick ass campaign. Thank you to all my group members for making CRE8 as amazing as it is.
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lions and tigers and cops..oh my
Right now it is 12:26 on Wed morning...our presentations are in just a few hours and I know everyone has been practicing their little tushes off!! How do I know, because for the past few evenings we have all run into each other on the second floor of UCB--and we all have our own funny stories to share.
Tonight, around 11:15, my group was practicing in the presentation room when we heard a knock on the door. We opened it up and two police men were standing outside. She explained to us that every time we opened and closed a door a silent alarm wen toff alerting the police that their were intruders in the building. We tore down the paper which blocked the glass window, giving a glimpse into our room and begged (but not really) trying to convince these officers that we were simply students trying to get a good grade in our creative strategy class. They asked us what time we were leaving, and we told them another group would be coming in at midnight. The police offer began to laugh. She was on our side after all. She totally understood what was going on but asked us to please leave by 1 am. We apologized for the inconvenience and she made a silly face and told us she totally understood.
I know others of you have had funny encounters while practicing your presentations. (Post your story if it's good enough for the blog!)
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Closure.
It is an interesting time, the end of the academic year. One class moves up as one moves on. Life moves on. Many of you guys will be seniors next year. Finals are coming up. It is possibly one of the most stressful times of the year. However, I think that some reflection is appropriate. With the end so close we can see it rapidly approaching, it is important to not only focus on the present, but to take some time to reflect on the past as well.
For me, it's been an interesting semester - year even - to say the least. I had the great opportunity to work with some of you directly, and to the whomever I didn't have the opportunity to personally work with, perhaps our paths may cross sometime in the near future. To Catch Your Limit, your teaching style and enthusiasm take direct responsibility for pushing me into Advertising; you're all doing something right. To all of you who have internships over the summer, I wish you the best of luck as well.
I would hope to keep in touch with everyone. With that, I'll leave you all with one quote; may your adventures lead you far and wide:
...let us step out into the night and pursue that flighty temptress, adventure.
- Albus Dumbledore 
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How NOT to do Viral Marketing
On April 19th, a man in New Zealand was promoting Splinter Cell Conviction, a new video game. The marketing agency that hired him had him covered in bandages with a fake weapon into a popular area of Auckland. Over two dozen people saw it, thought it was real, and called the cops! The cops then proceeded to draw their REAL guns on the man for the safety of everyone. How dumb could this marketing agency be? When there is so much crime, terrorism, and just bad-natured people in our world, how could the marketing agency think regular people wouldn't take this seriously? If you ever work on a campaign that requires a lot of viral marketing...DON'T DO THIS!!
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